The Living Room Candidate (U.S. Presidential Campaign Commercials 1952-2004)
Principal contacts for the collection:
Online Catalogs and Finding Aids
A collection of U.S. Presidential Campaign Commercials 1952-2004 presents more than 250 television commercials from every election year beginning in 1952, when the first campaign ads aired. About four hours of TV commercials are available. The site includes a searchable database and features commentary, historical background, election results, and navigation organized by both year and theme.
Each commercial selected is accompanied by a list of related commercials in order to help guide the viewer through the collection.
The exhibition also features a sidebar section, "The Desktop Candidate," about the growing role of the Internet in presidential campaigns.
Suggestions for approaching the material:
Housing and getting by for less in the area:
Major Topic Areas
U.S. Politics, U.S. Presidency